New changes to the way Google’s flagship application, Chrome, make it easier to stay on top of what Google is getting, and what you may be revealing to third-party sites. Another feature to be ignored by the masses, and questioned by people who still don’t trust them.
While, on their face, these changes make Google Chrome a little closer to other browsers in the privacy aspect. It still doesn’t feel like a genuine attempt at helping the user. It just so happens that keeping others away from their users, while still giving them privileged access to their data is something that dove-tails with their goals, for the moment. Still, they’re trying something Firefox and Safari take very seriously. Who knows where this will end up.
The Ecosystem of Google
Within Google’s sphere of influence, there is a lot to like for your average user:
- Single sign on to lots of different first and third-party applications, like Docs, Drive, Gmail, GSuite and more
- High quality web-based applications
- User account data sync when you use Chrome or a Chromebook including passwords, extensions, preferences, wallets, subscriptions, etc.
- Integration with your Android Smartphone
- And much more
I won’t say that I haven’t been tempted to jump ship and join up with Google. I have an older Chromebook, and when I was signing into Google services, it was amazing. I could blow the thing away, and be back up in short order, everything back in place. If I weren’t so enamored with Linux and the Libre software movement, I can easily imagine me being either a hardcore Apple user or a hardcore Google user.
By and large, Google has ‘won’ this generation of smartphone, browser, search and advertising systems. The literal billions of users tied into those systems is no small feat. Even organizations like Mozilla and Microsoft often have to bend slightly to accommodate Google’s whims. This is a really weird time.
While no man lives forever, the same can be said about Google. They’re constantly killing services that don’t provide enough user telemetry or subscribers. Often, it feels like a gamble to use any one of their services because it’s just as likely to be killed a few months down the road. Other than their bread and butter, it’s a hard sell to build a business off of anything Google does.
It’s hard to say that Chrome is a bad browser. The architecture, based on Apple’s WebKit (which, itself, was begot by KDE’s KHTML engine), and is screaming fast, well integrated on most platforms and can be used without the same UI. A feat that Mozilla has only weakly attempted in the past. The support for web standards (driven by a cabal of browser makers, such as it is) is pretty top notch.
The biggest problem with being such an 800lbs gorilla is that everyone starts to ape you. Sites target Chrome-features only, or support only Chrome are becoming more commonplace. A chilling throwback to the days of IE vs Netscape Navigator. The old beast has been felled, long live the new beast?
As I mentioned before, even titans like Microsoft bend to Google on occasion. In an attempt to hang on to browser users and tie them into their own ecosystem, Microsoft released Edge with the launch of Windows 10. A new browser, better, different and faster than their absolutely decrepit Internet Explorer (which still sees regular use in enterprise…). Try as they might, they could not edge out this competitor like they did to Netscape before. In this new Microsoft, they’ve adopted Chrome’s “Blink” engine and rebranded it as the new Edge. Same as Chrome, but different packaging.
History makes ready to repeat itself. What are we willing to do to make it fair, open and available to all? Firefox used to be all the rage, can we make it that way, again?